Let's build a brand experience that attracts your ideal clients and drives business growth

Did you know that a strong brand experience can increase trust by up to 80% (Harvard Business Review) and perceived value by up to 75% (McKinsey & Company)? Research by Stanford shows that 75% of people judge a company's credibility based on its website design. Let's build a strategic and stunning brand experience that establishes your authority, attracts your high-value ideal clients, and helps grow your business.

Imagine you have a Brand Experience that:

  • Is authentic and stands out
  • Positions you as an authority
  • Attracts high-value ideal clients
  • Instills trust and confidence in your services
  • Increases perceived value
  • Makes you feel incredibly confident
  • Helps convert your ideal clients

Inquire

Services

The Iconic Brand

Are you ready to elevate your brand to the next level or bring the vision for your new business to life? Let's create a brand that truly reflects your unique value and speaks to the clients you want to work with. Together, we will uncover the essence that makes you and your business unique so that we can craft an authentic, strategic, and standout visual brand identity. After that, we will bring your brand to life by creating your brand assets such as social media templates, presentation slides, and email templates. A cohesive and consistent brand experience that evokes the right emotions helps you attract and build trust with your ideal clients. You will have a solid and timeless brand foundation that not only supports your business growth but also makes running your business feel so much lighter as it provides clarity and confidence and saves you time, money, and frustration.

Who this is for +
For service-based businesses.
What is included +
Research / Brand Strategy / Creative Direction
Logo Suite / Colour Palette / Typography System
Brand Guide / 15 Social Media Templates
1:1 Contact
Add-ons: À la Carte Brand Assets  +
Social Media Kit / Presentation Slides / E-book Design
Flodesk Link in Bio / Flodesk Email Template Design
Creative Direction for a Brand Photoshoot
Timeline +
Visual Brand Identity Design and your templates take around 2–3 weeks to complete. The timeline for your brand assets varies depending on what you need.
Investment  +
Price on Request
iNQUIRE HERE

High Impact Website

Do you want a website that truly positions you as the go-to expert in your field and fully supports you and your business? That is exactly what I can help you with. Together, we will build a strategic website that not only establishes your authority and builds trust but also clearly communicates your unique value and helps you generate leads. Your website is more than just a digital presence, it is the face of your brand and an incredibly powerful tool that can work for your service-based business 24/7. Research by Stanford shows that 75% of people judge a company’s credibility based on its website, and 42% of customers are discouraged from engaging with a business because of an outdated website (BrightLocal). Imagine having a strategic and visually stunning website that makes you feel confident, builds trust with your ideal clients, and supports business growth.

Who this is for +
For service-based businesses.
What is included +
- Research / Website Strategy / Creative Direction
- Wireframes / Website Design
- Custom Website in Webflow or Squarespace
- Client Call Scheduling Integration
- Responsive Design and Basic on-page SEO
- 1:1 Contact and Launch Support
Timeline +
Each project is unique. The timeline for your website project depends on your needs. Once your requirements are defined, I can provide a timeline estimate.
Investment +
Price on request
inquire here

SIGNATURE

SIGNATURE

Visual Identity Design in more detail
Research

To build a strong brand, research is essential. You will receive an in-depth questionnaire and I will analyse your current brand, competitors, and the ideal clients you aim to attract.

Brand Strategy

Based on your insights and my research, I will develop a customised strategy for your brand that effectively positions you, builds trust, and specifically targets your desired clients.

Creative Direction

Building on this strategy, I will establish the creative direction for your brand - one that reflects your vision, stands out, positions you, and resonates with your ideal clients.

Logo Suite

You will receive a primary logo, secondary logo, logo variations, and a logo mark. The logos will position you effectively and enhance your brand’s recognisability and memorability.

Typography System

I will curate a typographic system with carefully chosen fonts that effectively position your brand. Fonts that will elevate your brand and help build trust and memorability.

Colour Palette

You will receive a strategic and beautiful colour palette curated to evoke the right emotions. Expect an elevated colour palette that builds trust and recognisability.

Brand Pattern

You will receive a custom brand pattern that can be applied from marketing collateral to digital assets. This will help develop a unique brand experience.

Brand Guide

You will receive a one-page brand guide with an overview of your visual elements, to ensure a consistent brand experience across all platforms.

Kind Words From Clients

Who is this for?

This is for service providers who want to bring the beautiful vision for their new business to life or elevate their current brand experience. You are a true expert in your field and want your brand to mirror your expertise and the quality of your services to attract ideal clients and grow your business. You understand the value of having a strong brand. You are ready to invest in a brand experience that represents your vision and helps build your business and dream life.

What to expect?

You can expect an authentic, strategic, and elevated brand experience that creates a strong brand foundation for years to come. You will have a cohesive, consistent, and memorable brand experience that not only helps attract and build trust with your ideal clients but also enhanceS perceived value. With a strong brand experience in place, you will save valuable time, energy, and resources to focus on your zone of genius: helping your clients with your expertise.

Does any of this sound familiar?

Inquire now
  • You want to bring the beautiful vision for your new business to life.
  • Your current business does not attract (enough) high-value ideal clients.
  • Your current branding does not reflect your expertise and high-quality services.
  • You have evolved and your brand no longer feels aligned, you are ready to level up.
  • You spend (waste) hours in Canva, only to find your visuals still do not hit the mark.
  • You outsource(d) your branding yet it lacks the quality and refinement you want and need.
  • You are fed up with your DIY branding and are ready to elevate and build a real brand.
  • You know that having a strong (personal) brand will help you grow your business.
  • You are ready to invest so that you can grow your business and live your dream life.

A Strategic Process Designed For Impact

Authority & Trust

You have a brand and website experience that positions you as an authority and builds trust

Attract Ideal Clients

You have a brand that attracts and helps convert your dream clients

Build Authority

In the Iconic Brand Suite, we will create your new brand or elevate your ex

Confidence & Joy

You feel confident and are able to grow your business with clarity and joy

Are you ready to attract your ideal clients and grow your beautiful business?

Become an Authority

We are going to create an authentic brand and impactful website that positions you as an authority in your industry. An iconic and professional brand experience helps you get discovered, gain recognition, build trust, and establish yourself as the expert in your field.

Attract Your Ideal Clients

It is time to get noticed and take your business to new heights. We will create an authentic brand that makes you stand out in your niche, attracting clients who connect with you and your expertise, and want to discover how you can transform their business and life.

Build Trust & Credibility

An authentic, cohesive, consistent, and elevated brand experience will instantly build trust. Your professional experience will assure potential clients that they are in expert hands, empowering them to make confident decisions and trust you with their needs.

Increase Perceived Value

A high-end brand and website will elevate your business, positioning you as a top service provider. Your ideal clients will recognise the value of your expertise and are willing to invest in quality. Your business will stand out, empowering you to charge what you are worth.

Lead with Confidence

When your brand truly reflects your true value, you will experience a special sense of confidence and excitement every day. Running your business will feel lighter and inspiring as you recognise your worth, feeling empowered and proud of the business you have built.

Grow Your Business

A standout brand and website will open doors to endless opportunities. By positioning yourself as a trusted authority, you will attract high-value clients and drive business growth, increasing both your revenue and reputation for long-term success.

The Process

01

Inquire

The first step is to inquire, which you can do here.

02

Start Project & Research

After you have approved the proposal, signed the contract, and paid your 50% deposit, your project is officially locked in! You will receive my online brand questionnaire, which I will review in depth. If needed, we will schedule a call to discuss your answers in more detail. I will then dive into market and competitor research which are crucial steps in building a strong foundation.

03

Strategy & Creative Direction

Based on your questionnaire answers, insights from our call, and market and competitor research, I will first develop a tailored strategy and creative direction for your brand, followed by your website. Every aspect will be thoughtfully crafted to align with your vision, ensuring a cohesive and impactful result.

04

Design, Build, and Refine

It is now time to bring your brand and website experience to life, this is such an exciting phase! I will begin by designing your visual brand identity and then bring your brand to life with creating your custom brand assets. Once your brand is finalised, I will move on to designing your website. We will have 1:1 contact throughout the process and I will ensure everything aligns perfectly with your vision and business goals.

05

It's Time To Celebrate!

It is time to celebrate! After receiving your approval and final payment, I will deliver all your brand assets and your website will be launched. Your new brand and website are now ready to make their mark in the world and propel you toward remarkable growth and success!

Start Your Project

Are you ready to bring the beautiful vision for your business to life or would you like to explore how I can help you?

INQUIRE HERE

FAQ | The Iconic Brand Suite

I feel overwhelmed, where do I start?
I understand that building your brand experience (and your business in general) can feel very overwhelming, but don't worry - I will take the lead and guide you through the branding process. The first step is to inquire which you can do here. From the moment we begin working together, you will experience the excitement of seeing your brand come to life. You will have direct 1:1 contact with me throughout the entire process, ensuring a seamless experience. With a strong and refined brand foundation, you will feel confident, empowered, and inspired to attract your ideal clients and grow your business with clarity and ease.
I want to elevate my brand experience, can you help me?
Yes, definitely! If you and your business have evolved and your current branding no longer reflects your vision or the clients you want to attract, a rebrand can be incredibly powerful. Through a strategic process, we will create an elevated brand experience that aligns with you, your expertise, your vision, and the clients you aim to attract. A well-executed rebrand can literally change your business and its success. Do you want to explore how I can help you? Schedule your free discovery call here
I am not attracting my ideal clients, can you help me?
Yes! If there is a disconnect between your brand experience and your expertise and value, it can impact your ability to attract and convert your ideal clients. Through a strategic rebrand, we will create an elevated brand experience that reflects your value and helps attract the clients you want to work with. If you want to explore how I can help you, you can schedule your free discovery call here .
How do I know if investing in my brand is the right step for me?
Please, think about the cost of not having a professionally crafted brand experience. That cost is far greater because it means that you are missing out on countless opportunities, failing to make a strong impact, and potentially undermining your peace of mind, joy, and financial stability. A well-designed brand experience is a fundamental cornerstone of your business, driving growth and differentiating you in a competitive market. Investing in your brand is essentially investing in your future success.
What is the difference between a visual identity and brand assets?
A logo is a single visual element that represents your brand, but it’s just one part of a larger picture. A visual brand identity encompasses all the design elements that help create a cohesive and recognisable brand experience, including a logo suite, colour palette, and typography system. Brand assets, such as social media templates, presentation slides, e-book and newsletter design, bring your visual identity to life. Together, these elements ensure your brand is consistently presented across all touchpoints, fostering recognition and trust with your ideal clients.
Will investing in visual identity design (no brand assets) be enough?
Visual Brand Identity Design is a powerful start. The professionally crafted brand assets will bring your brand to life (with your new visual brand identity) and this is what will provide a strong brand foundation. These assets create a consistent, cohesive brand experience that help attract and build trust and a connection with your ideal clients. So I recommend investing in visual brand identity design along with tailored brand asset creation that meet your specific needs. Just as you have your own expertise, creating impactful and cohesive brand experiences that drive results is also an expertise.
Which businesses can you help?
I can help service providers who want to build a brand experience as elevated as their expertise and the services they provide. Examples of service-based businesses: interior designers, landscape designers, architects, coaches, consultants, virtual assistants, copywriters, nutritionists, therapists, fashion stylists, event planners, accountants, bookkeepers etc,.
Who will design my brand and website?
I (Frances Ibink, The Founder of Signature Atelier) personally handle all projects. From the initial consultation to the final delivery, you will have direct 1:1 contact with me throughout the entire process. This ensures that your project receives my full attention, expertise, and a truly bespoke approach tailored to your business needs.
Can I hire you to design just a logo?
No. In my opinion, just a logo is not enough to build a strong foundation for long-term business success, especially in today’s competitive and fast-paced world. I believe in creating an authentic, strategic, and cohesive brand experience that not only captures attention but also fosters trust and credibility. I specialise in crafting visual brand identities that truly represent your business and help you connect with your ideal clients on a deeper level.
Are payment plans available for your services?
Yes! Payment plans are available. To begin, a 50% deposit is required. The remaining 50% is due before the final brand assets are delivered.

FAQ | The Website Suite

Can I book your website design service if I don't have branding?
To create your website, a visual brand identity is required. If you don’t have one yet, we can begin by creating your visual brand identity before moving on to your website design. A visual brand identity is essential because it provides the foundational elements that define how your brand will be represented across all touch points. It ensure coherence and consistency which builds trust and credibility. We can discuss this during the discovery call.
Can you elevate my existing website?
If you already have a website, I can absolutely help redesign it. We will work together and create a website that aligns with your vision and goals. During our discovery call, we will discuss what is working, what isn’t, and how we can elevate your website to better serve your business. Please note, I specialise in building websites in Webflow and Squarespace. If you prefer to stay with your current platform (Like Wordpress, Showit, Wix etc.), I can create just a bespoke website design for you. You or your developer will have to implement the design in your system of choice, as I currently do not handle web development on platforms other than Webflow and Squarespace.
In which platform will you build my website?
I specialise in building websites in Webflow and Squarespace. Webflow is an excellent platform as it offers complete design flexibility, which enables me to create fully bespoke and stunning websites tailored to your specific needs. Squarespace is perfect for service providers who seek an intuitive platform to create beautiful, professional-looking, and impactful websites. Both platforms have their unique strengths, and I can help you choose the one that best aligns with your goals and vision.
Can you work with my current platform (WordPress, Wix, Showit)?
I specialise in building websites in Webflow and Squarespace. However, if you prefer to stay with your current platform (like WordPress, Showit, Wix, etc.), you can choose to have me create a bespoke website design for you. For example, I recently worked with a client who valued my website design expertise but wanted to stay on her platform. I designed her website, and she handled the development on her end. This approach allows you to benefit from a professional, custom design while maintaining your platform of choice.
Why invest in professional website expertise?
There are many platforms that enable you to create a website yourself and this could totally work for you and your business. However, many entrepreneurs do not want to figure out how those platforms work, feel uncertain about the information they should provide, and they find crafting an effective design overwhelming and challenging. Oftentimes entrepreneurs did create a website themselves but are not happy with the result and/or the website is not effective. With already so many tasks demanding their attention, they prefer to invest in an expert who is specialised in crafting an effective and well-designed website. They see it as a crucial investment, as it not only saves time and minimises stress but also often ensures a significant return on investment in the future. Research by Stanford shows that 75% of people judge a company's credibility based on its website, which is why ensuring your website is excellent is essential.
I don't know what content I need on my website, can you help?
While I don’t provide copywriting services, I will guide you on what information is needed and where, ensuring your website communicates clearly and is effective. Together, we will clarify your website goals and design a beautiful, effective website that positions you strongly, builds trust, and guides visitors towards the actions you want them to take.
Who will design and develop my website?
I (Frances Ibink, the founder) personally handle all branding projects and design and develop every website. From start to finish, you will work directly with me, ensuring a seamless and personalised experience throughout your project.
Do you create the content for my website?
No, I do not create the content for your website. I focus on designing and developing your site, but you’ll need to provide the text for each page, along with any images and videos you'd like to use. However, I do guide you on what is needed and where, to ensure everything flows seamlessly.
Do I need professional photos for my website?
To create a stunning, professional, and captivating website, high-quality photos are essential. I highly recommend investing in a professional personal brand photoshoot, or alternatively, selecting beautiful stock images. We can discuss the best option for your business during our call.
Can you maintain my website after the launch?
I will provide a website tutorial to guide you on how to make simple updates to your site, such as adding a new blog post. If you need larger changes after launch, I’m happy to assist - my services are available at an hourly rate.
Are payment plans available for your services?
Yes! Payment plans are available. To get started, a 50% deposit is required, with the remaining 50% due before the website launch.

Branding FAQ

I want to elevate my brand, can you help me?
Yes, definitely! If you and your business have evolved and your current branding no longer reflects your vision or the clients you want to attract, a rebrand can be incredibly powerful. Through a strategic process, we will create an elevated brand experience that aligns with you, your expertise, your vision, and the clients you aim to attract. A well-executed rebrand can literally change your business and its success. Do you want to explore how I can help you? Schedule your free discovery call here
I feel overwhelmed, where do I start?
I completely understand that building your brand experience can feel a bit overwhelming, but don't worry - I will take the lead and guide you through the process. The first step is scheduling a Discovery Call, you can do that here. During the call, we will discuss where you stand now, where you want to be, and how I can help you get there. Once we work together, it is going to be so exciting to see your brand come to life. You will have direct 1:1 contact with me throughout the entire process. There is no need to worry, we will do this together and it is going to be a beautiful journey.
I am not attracting my ideal clients, can you help me?
Yes! If there is a disconnect between your brand experience and your expertise and value, it can impact your ability to attract and convert your ideal clients. Through a strategic rebrand, we will create an elevated brand experience that reflects your value and helps attract the clients you want to work with. If you want to explore how I can help you, you can schedule your free discovery call here .
How do I know if investing in my brand is the right step for me?
Please, think about the cost of not having a professionally crafted brand experience. That cost is far greater because it means that you are missing out on countless opportunities, failing to make a strong impact, and potentially undermining your peace of mind, joy, and financial stability. A well-designed brand experience is a fundamental cornerstone of your business, driving growth and differentiating you in a competitive market. Investing in your brand is essentially investing in your future success.
What is the difference between a visual identity and brand assets?
A logo is a single visual element that represents your brand, but it’s just one part of a larger picture. A visual brand identity encompasses all the design elements that help create a cohesive and recognisable brand experience, including a logo suite, colour palette, and typography system. Brand assets, such as social media templates and marketing materials bring your visual identity to life. Together, these elements ensure your brand is consistently presented across all touchpoints, fostering recognition and trust with your audience.
Which businesses can you help?
I can help service providers who want to build a brand experience as elevated as their expertise and the services they provide. Examples of service-based businesses: interior designers, landscape designers, architects, coaches, consultants, virtual assistants, copywriters, nutritionists, therapists, fashion stylists, event planners, accountants, bookkeepers etc,.
Who will design my brand and website?
I (Frances Ibink, The Founder of Signature Atelier) personally handle all projects. From the initial consultation to the final delivery, you will have direct 1:1 contact with me throughout the entire process. This ensures that your project receives my full attention, expertise, and a truly bespoke approach tailored to your business needs.
Can I hire you to design just a logo?
No. In my opinion, just a logo is not enough to build a strong foundation for long-term business success, especially in today’s competitive and fast-paced world. I believe in creating an authentic, strategic, and cohesive brand experience that not only captures attention but also fosters trust and credibility. I specialise in crafting visual brand identities that truly represent your business and help you connect with your ideal clients on a deeper level.
Do you work with international clients?
Yes! I work with clients all over the world. I speak English and Dutch.
How long does the process take?
Visual Brand Identity Design takes around 2 weeks to complete. This includes thorough research, design development, and revisions to ensure visual your identity is aligned with your vision and business goals. The timeline for your brand assets will vary depending on the scope. We will discuss and agree on a clear timeline at the start of the project.
Are payment plans available for your services?
Yes, payment plans are available. To begin, a 50% deposit is required. The remaining 50% is due before the final brand assets are delivered.
Frequently Asked Questions

You can expect a signature visual brand identity. My design style is classic with a contemporary edge. I embrace quiet sophistication and simplicity, less is more. Please, view my work to see if my design style appeals to you.

I want a re-brand, can you help me?
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Yes! If you and your business have evolved and you feel that your current branding is no longer aligned, and/or you do not attract the right clients, re-branding can be the best decision. It can literally transform your business.

That is not a problem at all. We will collaborate and together we will bring the essence of your vision to life in a visual brand identity. I will ask you specific questions to understand what you want and need and the problem(s) you will solve for which target audience. In addition, I will do market and competitor's research. All this input will help us create an authentic, distinctive, and beautiful visual identity for your brand.

I am not the right person for that. I do not create brands that are very illustrative and ornate. I have a "less is more" approach and create brands and websites that have a high sense of simplicity.

I don't know what I want for my branding, is that a problem?
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That is not a problem at all. We will collaborate and together we will bring the essence of your vision to life in a visual brand identity. I will ask you specific questions to understand what you want and need and the problem(s) you will solve for which target audience. In addition, I will do market and competitor's research. All this input will help us create a strategic, authentic, distinctive, and beautiful visual identity for your brand.

Which service providers can you help?
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My services are for skilled service providers such as interior designers, landscape designers, architects, coaches, consultants, virtual assistants, copywriters, nutritionists, therapists, fashion stylists, event planners, accountants, bookkeepers, and more. Are you not sure if I can help you? Do not hesitate and send an email to: frances@signature-atelier.com or inquire here. I look forward to hearing from you.

I am not attracting the right clients, can you help me?
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Yes! If there is a disconnect between your brand experience and your expertise and the quality of your services, you may not attract the right clients. A rebrand can be incredibly powerful as it can literally change your business.

I am not sure if it is worth the investment, what should I do?
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The cost of not having a professionally crafted brand experience is far greater: it means missing out on countless opportunities, failing to make a strong impact, and potentially undermining your peace of mind, joy, and financial stability. A well-designed brand experience is a fundamental cornerstone of your business, driving growth and differentiating you in a competitive market. Investing in your brand is essentially investing in your future success.

Why should I work with you as opposed to someone else?
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I recommend working with a brand designer whose style resonates with your vision for your brand and business. I specialise in creating elevated, signature brand experiences. My design style is classic with a contemporary edge. My approach is rooted in simplicity, I believe that less is more. I also strive to design timeless visual brand identities that feel relevant today and years from now. You can view my portfolio here to see if my style appeals to you. If my work does not appeal to you, I recommend working with someone else.

I would like a very illustrative brand, can you do that?
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I am not the right person for that. I do not create brands that are very illustrative and ornate. I have a "less is more" approach and create brands and websites that have a high sense of simplicity.

Can you create additional brand assets?
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Yes, definitely! Additional design services are available as an add-on. Please, mention what you need in your inquiry.

Do you offer just a logo option?
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No, I do not. In my opinion, just a logo does not build a firm foundation for a business' long-term success, especially in today's world with a sea of competitors and so many distractions. I believe in building an authentic, signature, and coherent brand experience that connects and creates trust and credibility. A brand that is recognizable and memorable and your ideal clients want to be part of.

Who will design my brand identity?
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I (the founder, Frances Ibink) do all branding projects and I design and develop all websites. You will have direct contact with me about your project from the beginning until the end.

Do you work with international clients?
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Yes! I speak English and Dutch.

Do you offer payment plans?
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Yes. To get started, you will need to pay a 50% deposit. The remaining 50% will need to be paid before sending over all final brand assets.

What happens if I need more than 2 revision rounds?
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That is not a problem. There are 2 alteration rounds included in the branding package. Each additional revision round is 300 Euro per round (VAT not included). However, the 2 revision rounds are often enough.

Do you also offer branding for product-based businesses?
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No, I currently only work with service providers.

I want to change my brand name, can you help me with that?
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No, I do not come up with the name for your (personal) brand. You are responsible for selecting the name for your (personal) brand, doing the required research in terms of brand name availability, trademark registration etc.

What is important for selecting my new brand name?
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Selecting a name for your (personal) brand is an important decision and can sometimes be challenging. I am not responsible for selecting your brand name but here are some important aspects to consider:
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- Brand identity: choose a name that is in line with the vision for your business and brand. Ensure that the name communicates what you stand for and how you want to position yourself, and that it will appeal to your target audience.

- Competitive analysis: research your competitor's brand names, avoid similarities, and make sure you stand out. A unique name distinguishes a brand, making it easier for customers to identify and remember.

- Memorability: is your brand name memorable? A good name is often easy to remember, spell, and pronounce and more likely to stick in the minds of your ideal clients or referrals.

- Trademark: Make sure your name is not already trademarked or used by another business. Using a name that is already in use can lead to legal issues and a costly rebranding later on.

- Domain availability: is the corresponding website domain available? Consistency between a brand name and website domain enhances brand recognition and trust.

- Social media profiles: make also sure that your (personal) brand name is available on social media channels.

- Cultural sensitivity and negative connotations: certain words or phrases might have negative connotations in different countries, languages, and cultures. Make sure you check this.

- Long-term viability: think long-term. Your (personal) brand name should not only be relevant and appealing now but also in the future. Meaning, if you want to change your business or add new services, your name should not be in conflict.


Should I trademark my brand name or logo?
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That is your decision. I do not come up with your brand name and I also do not offer any trademark registration services. I recommend hiring a trademark attorney. You want to make sure your name is not already trademarked or used by another business. Using a brand name that is already in use can lead to legal issues and a costly rebranding later on. Trademarking prevents others from using a name or logo similar to yours, which could lead to confusion or the dilution of your brand's distinctiveness.

Can I expect any additional cost?
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- Font licensing: licenses for fonts are not included. The pricing varies based on the specific font choice and its intended usage. When I share my font suggestions for your branding, I will share the pricing of these fonts.
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- Extra revision rounds: Two revision rounds are included in the branding project. Each additional revision round is 300 Euro (VAT not included).