“I help you build an iconic brand and an impactful website that communicate your value, build trust with your ideal clients, and drive business growth”

FRANCES IBINK

THE FOUNDER | FRANCES IBINK
My Mission

You have a valuable expertise and a beautiful vision for both your business and life, and it is my mission to help you realise it. A successful business is built on a brand that people know, like, and trust. A brand that is rooted in authentic values so that it attracts and builds trust with clients that are aligned with you and what you offer. I am committed to helping bring your vision to life.

Together, we will gain clarity on your unique value, vision, mission, and the outcome you provide for your dream clients, ensuring your brand and website are both strategic and deeply aligned with your vision. We will establish a strong brand foundation that empowers you to lead and grow your business with confidence, attract your dream clients, and evolve in an ever-changing world.

“A strong brand can increase trust by up to 80% (Harvard Business Review) and perceived value by up to 75% (McKinsey & Company).”

Research by Stanford shows that 75% of people judge a company's credibility based on its website.

A consistent brand presentation across all platforms can increase revenue by up to 23% (Lucidpress).

Frances Ibink, founder signature atelier

Hello, I am Frances

Welcome! My name is Frances Ibink, and I am the founder of Signature Atelier. I specialise in creating impactful brands and websites for service-based businesses. I am deeply passionate about helping bring your business vision to life, so you can let your zone of genius shine, make a meaningful difference in people’s lives, and build and live the beautiful life you have envisioned for yourself. I was born and raised in a small town in the Netherlands, lived in London, and am incredibly grateful to currently divide my time between the ever-inspiring New York City and beautiful Amsterdam.

Experience & Education

Before founding Signature Atelier, I gained valuable experience in branding, sales, marketing, and e-commerce within the luxury industry. I worked with iconic brands such as Cartier, Brunello Cucinelli, and Fabergé. My formal education includes a bachelor’s degree in Fashion Management from the Amsterdam Fashion Institute (AMFI) and a first-class honours Master’s Degree in Luxury Brand Management from Regent’s University London. I also hold a certification in Graphic Design.

My background in the luxury industry deeply influences the way I approach my work at Signature Atelier. It enables me to bring a strategic mindset to the brands and websites I create, ensuring they have high-end positioning, attract ideal clients, evoke the right emotions, build trust, and generate desire.

Abstract Painter

Alongside my work at Signature Atelier, I am also an abstract painter. Painting gives me the opportunity to pause and express my feelings and most importantly, to play and have fun. I feel very honoured that my work has been purchased by and shipped to collectors around the world. My highest goal with my paintings is to convey a sense of love, hope, peace, light, or joy.

You can view my website and work here.

Frances Ibink, founder signature atelier
Values

Craftsmanship

My approach to branding and website design is rooted in authenticity, strategy, and craftsmanship, where every detail is thoughtfully crafted to align with your unique vision and business goals. I do not believe in one-size-fits-all solutions. I focus on crafting bespoke, impactful brands and websites that are not only visually captivating but also strategically designed to help you attract your ideal clients, build trust, and provide a solid foundation for long-term success.

Timeless Elegance

Timeless elegance is at the heart of the work I create. In a world full of fleeting trends, noise, and loud brands, I seek beauty, elegance, and timelessness. I believe that elegance, when combined with meaning, speaks volumes. I do not like to follow trends. My aim is to create brands and websites built for lasting impact and that embody the principle of "less is more", exuding confidence and sophistication to attract and build trust with high-value clients.

Integrity

Honesty and transparency guide my process. I believe in clear expectations, open conversations, and ensuring that every decision is made with your best interests in mind. My goal is to provide expert guidance in a way that feels supportive. I focus on understanding your vision, business goals, ideal clients, and industry to ensure that every aspect of my work aligns with you, helping you lead and grow your beautiful business with authenticity and confidence.

Start Your Project

Are you ready to bring the beautiful vision for your business to life or would you like to explore how I can help you?

INQUIRE HERE

Kind Words
From Clients