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Olivia Miller is a New York City based Landscape Designer. Olivia Miller and her team design and create in harmony with nature and offer a blend of extraordinary artistry, beauty, and collaboration. Driven by a profound love and respect for the Earth, sustainability is a cornerstone of her practice. Her firm designs bespoke expansive gardens, intimate green spaces, as well as terraces and rooftops, each offering an immersive experience of beauty and tranquility. Miller philosophy is that gardens should be interesting all year long, therefore, she chooses plants that are interesting over the seasons, even in the winter. And plants that contribute to wildlife and insects add to the beauty of a garden. Miller's portfolio includes impressive private residences and commercial developments across the United States and Europe.
Signature Atelier created the visual brand identity and website for Olivia Miller. Olivia's gardens and outdoor spaces all offer immense beauty with a signature style. Her landscape designs, whether it is a large garden or intimate rooftop, offer a quiet oasis. They provide an immersive experience of beauty where one can rest, enjoy, and rejuvenate. She employs a design philosophy centered around simplicity, allowing certain natural elements - like olive trees - to take center stage. Her gardens predominantly feature neutral shades, colours are only applied in a subtle and soft manner, exemplified by elements such as lavender or shades of one specific colour.
While Olivia applies simplicity, her gardens are never "cold". The opposite, her gardens feel like a warm and peaceful embrace. Therefore, I opted for a rich and neutral colour palette for her visual identity. A combination of chocolate brown, deep green, and an olive-beige. The colours not only harmonize beautifully with each other but also stand out independently, contributing to an elevated visual appeal. As most competitors have logos with a tree or leaf, I suggested to do the opposite. I created a word logo mark that is classic with a modern edge, which is in line with her style and its simplicity makes her stand out. Her logo mark is embossed on thick, hand-made paper and envelopes, emanating elegance. Her typographic system includes a combination of a serif font and sans-serif font, providing a contemporary look.
Signature Atelier also created a website design for Olivia Miller. While discussing the ideas for her website, Olivia expressed that she wanted to be different from other landscape designers. She wanted her website to be unique and exude sophistication and a sense of simplicity. I created a website design which incorporates her rich and neutral colour palette, beautiful typography in white, and elegant illustrations. Her website seamlessly combines simplicity with warmth, mirroring her gardens. The website showcases stunning photography and videos of her projects, provides detailed information about her available services, and features clear calls to action for inquiries about her offerings. The website is easy to navigate across all devices.
The social media templates I designed for Olivia Miller are in line with her visual identity and website design, ensuring coherence and consistency across all consumer touch points. The Instagram stories and post templates offer easy customization which empowers Miller's social media team to effortlessly create engaging content for Instagram followers.