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Nestled in the heart of The Hamptons in New York, The Hamptons Wellness Club (THWC) is a sanctuary dedicated to well-being. The club has created a serene oasis for those arriving from the bustling streets of New York City. Offering a range of activities, from pilates and meditation to yoga classes, massages, and curated workshops, the club is committed to enriching the human experience. Featuring a state-of-the-art indoor and outdoor swimming pool, saunas, and invigorating cold-water plunges, THWC ensures a holistic wellness experience. The location is breathtaking, overlooking the water and surrounded by many lush trees, inviting stillness and an opportunity to ground. The club's café, with indoor and outdoor seating overlooking the garden, offers fresh juices, smoothies, salads, and snacks.
Signature Atelier created a visual identity and website design for The Hamptons Wellness Club. My aim was to capture the essence of wellness, nature, and tranquility for the club's visual identity. The club is committed to creating an atmosphere where guests feel welcome and at peace, I wanted the visual identity to exude the same. Meaning, no clean fonts and cold colours, but fluid lines and soft colours. For the logo, I decided to mix a script font with a serif font which creates a classic and distinctive logo and ensures an interesting balance in combination with a modern and clean website and other visual communication. The monogram is a combination of the letters W in a script font and H in a serif font. In terms of the colour palette, I wanted to choose a soft green colour that reinforces the connection with nature, exudes peace and serenity, and is light enough to give a sense of rejuvenation. In addition, I wanted the colour to be unique so that it would be memorable. The logo is embossed in thick handmade paper and the envelop has the club's brand colour with an embossed monogram which overall creates a refined look and feel.
The social media templates I designed for The Hamptons Wellness Club have a strong focus on images and videos since the goal is to evoke desire to visit the beautiful wellness club. In addition, the club emphasized the importance of sharing their available classes through Instagram stories, enabling followers to instantly book a class. Therefore, I created several class design templates that can be easily customized. All Instagram templates are in line with the club's visual identity ensuring coherence and consistency across all consumer touch points.
Signature Atelier also designed the website for The Hamptons Wellness Club. The aim was to design a website that evokes desire for their beautiful wellness club while providing clear information and calls to action to book classes and treatments. The website has a modern and serene aesthetic with a primary focus on photos and videos to fully immerse website visitors in the captivating beauty of the space. The website provides information about the space and facilities and offers seamless booking options for classes and treatments. Illustrations are added throughout the website for a contemporary look and feel. The website is easy to navigate across all devices.