Aerin Blanc is a renowned interior designer headquartered in London, serving clients around the globe. As the visionary leader of all design projects, Aerin works closely with her team and clients to transform spaces into cherished homes. Aerin is known for her sophisticated and elegant aesthetic, refined neutral colour palette, and a seamless integration of natural materials.
Signature Atelier crafted a visual brand identity and web design for Aerin Blanc. As Aerin's interiors are characterized by its sophistication and elegance, the objective was to reflect these characteristics in her visual brand identity. I created a word logo mark featuring an elegant, classic, and timeless serif font for 'Aerin Blanc' and a contemporary sans-serif font for 'Interior Design,' achieving a harmonious balance. I applied the same principles to her typographic system. I extended Aerin's distinctive neutral colour palette into her visual identity, opting for a light brown and beige, complemented by black and white. Aerin's logo is embossed onto thick handmade paper, radiating luxury and sophistication.
Signature Atelier also created a web design for Aerin Blanc. The aim was to design a website that has a classic and timeless yet contemporary aesthetic as it is in line with Aerin Blanc's style and visual identity. I wanted the focus to be on Aerin's exquisite interiors while providing concise information about her design services. The large photos and the application of a neutral colour palette effectively directs attention to her work. Calls to action are strategically integrated to guide website visitors towards action which, in this case, is learning more about her services, submitting an inquiry form, and signing up for her newsletter. Navigating the website is seamless across all devices.
The templates I designed for Aerin's social media channels are focused on showcasing her work and sharing insights into her approach, inspiration, and process. The templates are in line with Aerin's visual identity ensuring consistency across all consumer touch points.