Visual

Identity

Visual Brand Identity Design & Brand Assets Creation

Are you ready to transform your brand, start attracting your dream clients, and grow your business? Together, we will bring the beautiful vision for your business to life in a strong and elevated visual brand identity that sets you apart, positions you effectively, and builds trust with your dream clients. A strong brand can increase trust by up to 80% (Harvard Business Review) and perceived value by up to 75% (McKinsey & Company), both of which are crucial for building a sustainable business.

Imagine you have a brand that:

  • Stands out in a sea of 'competitors'
  • Attracts high-value clients
  • Helps position you as an authority
  • Instills trust and confidence in your services
  • Is authentic, recognizable, and memorable
  • Increases perceived value
  • Makes you feel incredibly confident
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SIGNATURE

Does any of this sound familiar?

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  • You do not attract (enough) dream clients, you miss out on opportunities.
  • You are an expert in your field but you know that your brand can do better.
  • Your current branding does not reflect your expertise and the quality of your services.
  • You have evolved and your brand no longer feels aligned, you are ready to level up.
  • You spend (waste) hours in Canva, only to find your visuals still do not hit the mark.
  • You outsource(d) your branding yet it lacks the quality and refinement you want and need.
  • You are fed up with your DIY branding and are ready to elevate and build a real brand.
  • You know that having a strong (personal) brand will help you grow your business.
  • You are ready to invest so that you can grow your business and live your dream life.

01. The Essential Suite

In The Essential Suite, I will bring your business vision to life through a strategic, elevated, and timeless Visual Brand Identity. Together, we will create a visual identity that sets you apart, positions you effectively, and helps build trust and credibility with your ideal clients. We will capture the essence of your brand through beautifully crafted and curated visual elements, providing a strong brand foundation for years to come. Please note, The Essential Suite includes only Visual Brand Identity Design and does not provide any brand assets where your new identity is applied. This Suite is the first step to a cohesive and timeless brand that sets the foundation for future success.

Visual Brand Identity Design
- Research
- Brand Strategy
- Creative Direction
- Logo Suite
- Typography System
- Colour Palette
- Brand Guide

Timeline: 2-4 weeks
Investment: €5,000 (Excl. 21% VAT for EU businesses)

02. The Foundation Suite

The Foundation Suite includes a strategic, elevated, and timeless visual brand identity, along with two custom brand assets of your choice in which your new visual brand identity is applied. By applying your new Visual Identity to two brand assets, we lay the foundation for a cohesive brand experience that resonates with your dream clients, builds trust, elevates your brand’s value, and supports your business goals.

Visual Brand Identity Design
- Research
- Brand Strategy
- Creative Direction
- Logo Suite
- Typography System
- Colour Palette
- Brand Guide

Brand Assets (Choice of 2)
- Logos and Banners for Social Media
- 20 Social Media Canva Templates
- 20 Custom Presentation/Masterclass Slides in Canva
- 15 Custom E-Book Pages in Canva
- Creative Direction for a Brand Photoshoot

Timeline: 3-5 weeks
Investment: €6,500 (Excl. 21% VAT for EU businesses)

03. The Signature Suite

The Signature Suite includes a comprehensive branding package. You will receive a strategic and stunning visual identity and custom assets aligned with your new brand. The Signature Suite ensures your brand is set up for success across all touchpoints, from design to implementation, providing you with the tools to attract your dream clients and grow your business. An investment for years to come.

Visual Brand Identity Design
- Research
- Brand Strategy
- Creative Direction
- Logo Suite
- Typography System
- Colour Palette
- Brand Guide

Brand Assets Collection
- Logos and Banners for Social Media
- 40 Custom Social Media Templates created in Canva
- 30 Custom Presentation/Masterclass Slides created in Canva
- 30 Custom E-Book Pages created in Canva
- Creative Direction for a Brand Photoshoot

Timeline: 5-6 weeks
Investment: €10,000 (Excl. 21% VAT for EU businesses)

Visual Identity Design in more detail
Research

To build a strong brand, research is essential. You will receive an in-depth questionnaire and I will analyse your current brand, competitors, and the ideal clients you aim to attract.

Brand Strategy

Based on your insights and my research, I will develop a customised strategy for your brand that effectively positions you, builds trust, and specifically targets your desired clients.

Creative Direction

Building on this strategy, I will establish the creative direction for your brand - one that reflects your vision, stands out, positions you, and resonates with your ideal clients.

Logo Suite

You will receive a primary logo, secondary logo, logo variations, and a logo mark. The logos will position you effectively and enhance your brand’s recognisability and memorability.

Typography System

I will curate a typographic system with carefully chosen fonts that effectively position your brand. Fonts that will elevate your brand and help build trust and memorability.

Colour Palette

You will receive a strategic and beautiful colour palette curated to evoke the right emotions. Expect an elevated colour palette that builds trust and recognisability.

Brand Pattern

You will receive a custom brand pattern that can be applied from marketing collateral to digital assets. This will help develop a unique brand experience.

Brand Guide

You will receive a one-page brand guide with an overview of your visual elements, to ensure a consistent brand experience across all platforms.

SIGNATURE

Who is this for?

This is for service providers who are experts in their field but feel their brand experience does not reflect that, or not enough. You want your (personal) brand to mirror your expertise and the quality of your services so that you can start attracting ideal clients. This is for service providers who understand the value of a strong brand. You are ready to level up and invest in a brand that represents your vision and helps build your business and dream life.

What to expect?

You can expect a strategic, signature, end elevated visual brand identity that creates a strong brand foundation for years to come. The custom Brand Assets ensure a cohesive, consistent, and memorable experience that builds trust with your ideal clients. With a strong brand in place, you will feel incredibly confident, attract your ideal clients, and save valuable time to focus on your zone of genius: helping your clients with your expertise.

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Frequently Asked Questions

You can expect a signature visual brand identity. My design style is classic with a contemporary edge. I embrace quiet sophistication and simplicity, less is more. Please, view my work to see if my design style appeals to you.

I want a re-brand, can you help me?
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Yes! If you and your business have evolved and you feel that your current branding is no longer aligned, and/or you do not attract the right clients, re-branding can be the best decision. It can literally transform your business.

That is not a problem at all. We will collaborate and together we will bring the essence of your vision to life in a visual brand identity. I will ask you specific questions to understand what you want and need and the problem(s) you will solve for which target audience. In addition, I will do market and competitor's research. All this input will help us create an authentic, distinctive, and beautiful visual identity for your brand.

I am not the right person for that. I do not create brands that are very illustrative and ornate. I have a "less is more" approach and create brands and websites that have a high sense of simplicity.

I don't know what I want for my branding, is that a problem?
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That is not a problem at all. We will collaborate and together we will bring the essence of your vision to life in a visual brand identity. I will ask you specific questions to understand what you want and need and the problem(s) you will solve for which target audience. In addition, I will do market and competitor's research. All this input will help us create a strategic, authentic, distinctive, and beautiful visual identity for your brand.

Which service providers can you help?
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My services are for skilled service providers such as interior designers, landscape designers, architects, coaches, consultants, virtual assistants, copywriters, nutritionists, therapists, fashion stylists, event planners, accountants, bookkeepers, and more. Are you not sure if I can help you? Do not hesitate and send an email to: frances@signature-atelier.com or inquire here. I look forward to hearing from you.

I am not attracting the right clients, can you help me?
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Yes! If there is a disconnect between your brand experience and your expertise and the quality of your services, you may not attract the right clients. A rebrand can be incredibly powerful as it can literally change your business.

I am not sure if it is worth the investment, what should I do?
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The cost of not having a professionally crafted brand experience is far greater: it means missing out on countless opportunities, failing to make a strong impact, and potentially undermining your peace of mind, joy, and financial stability. A well-designed brand experience is a fundamental cornerstone of your business, driving growth and differentiating you in a competitive market. Investing in your brand is essentially investing in your future success.

Why should I work with you as opposed to someone else?
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I recommend working with a brand designer whose style resonates with your vision for your brand and business. I specialise in creating elevated, signature brand experiences. My design style is classic with a contemporary edge. My approach is rooted in simplicity, I believe that less is more. I also strive to design timeless visual brand identities that feel relevant today and years from now. You can view my portfolio here to see if my style appeals to you. If my work does not appeal to you, I recommend working with someone else.

I would like a very illustrative brand, can you do that?
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I am not the right person for that. I do not create brands that are very illustrative and ornate. I have a "less is more" approach and create brands and websites that have a high sense of simplicity.

Can you create additional brand assets?
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Yes, definitely! Additional design services are available as an add-on. Please, mention what you need in your inquiry.

Do you offer just a logo option?
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No, I do not. In my opinion, just a logo does not build a firm foundation for a business' long-term success, especially in today's world with a sea of competitors and so many distractions. I believe in building an authentic, signature, and coherent brand experience that connects and creates trust and credibility. A brand that is recognizable and memorable and your ideal clients want to be part of.

Who will design my brand identity?
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I (the founder, Frances Ibink) do all branding projects and I design and develop all websites. You will have direct contact with me about your project from the beginning until the end.

Do you work with international clients?
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Yes! I speak English and Dutch.

Do you offer payment plans?
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Yes. To get started, you will need to pay a 50% deposit. The remaining 50% will need to be paid before sending over all final brand assets.

What happens if I need more than 2 revision rounds?
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That is not a problem. There are 2 alteration rounds included in the branding package. Each additional revision round is 300 Euro per round (VAT not included). However, the 2 revision rounds are often enough.

Do you also offer branding for product-based businesses?
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No, I currently only work with service providers.

I want to change my brand name, can you help me with that?
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No, I do not come up with the name for your (personal) brand. You are responsible for selecting the name for your (personal) brand, doing the required research in terms of brand name availability, trademark registration etc.

What is important for selecting my new brand name?
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Selecting a name for your (personal) brand is an important decision and can sometimes be challenging. I am not responsible for selecting your brand name but here are some important aspects to consider:
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- Brand identity: choose a name that is in line with the vision for your business and brand. Ensure that the name communicates what you stand for and how you want to position yourself, and that it will appeal to your target audience.

- Competitive analysis: research your competitor's brand names, avoid similarities, and make sure you stand out. A unique name distinguishes a brand, making it easier for customers to identify and remember.

- Memorability: is your brand name memorable? A good name is often easy to remember, spell, and pronounce and more likely to stick in the minds of your ideal clients or referrals.

- Trademark: Make sure your name is not already trademarked or used by another business. Using a name that is already in use can lead to legal issues and a costly rebranding later on.

- Domain availability: is the corresponding website domain available? Consistency between a brand name and website domain enhances brand recognition and trust.

- Social media profiles: make also sure that your (personal) brand name is available on social media channels.

- Cultural sensitivity and negative connotations: certain words or phrases might have negative connotations in different countries, languages, and cultures. Make sure you check this.

- Long-term viability: think long-term. Your (personal) brand name should not only be relevant and appealing now but also in the future. Meaning, if you want to change your business or add new services, your name should not be in conflict.


Should I trademark my brand name or logo?
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That is your decision. I do not come up with your brand name and I also do not offer any trademark registration services. I recommend hiring a trademark attorney. You want to make sure your name is not already trademarked or used by another business. Using a brand name that is already in use can lead to legal issues and a costly rebranding later on. Trademarking prevents others from using a name or logo similar to yours, which could lead to confusion or the dilution of your brand's distinctiveness.

Can I expect any additional cost?
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- Font licensing: licenses for fonts are not included. The pricing varies based on the specific font choice and its intended usage. When I share my font suggestions for your branding, I will share the pricing of these fonts.
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- Extra revision rounds: Two revision rounds are included in the branding project. Each additional revision round is 300 Euro (VAT not included).