Visual

Identity

SERVICE NO.1

Visual Brand Identity Design

For your ideal clients to buy from you, you need to have a (personal) brand that they "know, like, and trust". A visual brand identity is an essential part of your brand. An attractive, distinctive, coherent, and consistent visual appearance attracts, builds trust, reinforces brand credibility, and enhances brand recognition. It is my mission to help bring the vision for your business to life.

Imagine you have a brand that:

  • You are proud of and makes you feel confident.
  • Is authentic, recognizable, and memorable.
  • Stands out in a sea of competitors.
  • Instills trust and confidence in your services.
  • Increases perceived value.
  • Your ideal clients want to buy from.
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What to expect?

You can expect a bespoke and distinctive visual brand identity that positions you effectively, sets you apart from competitors, and helps attract your ideal clients. You will have a professional visual brand foundation that enables you to showcase your expertise and grow your business.

Who is this for?

For skilled service providers who are ready to start a new business or for established service providers who need rebranding because their business has evolved and/or is not attracting the right clients.

What is included?

Questionnaire & Research

In order to create a strong visual brand identity, research is essential. You will need to fill out a brand questionnaire and I will analyze the market and your competitors.

Creative Direction
Based on my findings, I will create a strategy and the creative direction for your brand.

Logo Suite

You will receive a primary logo, secondary logo, variations of your logo, and a logo mark.

Colour Palette
You will receive a colour palette that evokes the emotions that are in line with your brand’s personality and business objectives.

Typography System

I will curate a typographic system with beautiful fonts that fit your brand’s personality. Please note, font licensing fees are not included in the package.

Brand Guide
You will receive a 1-page brand guide that gives an overview of your new visual brand identity.

Alteration rounds
There are 2 alteration rounds included in the visual brand identity package.

Bonus: Creative Direction & Styling Photoshoot
You will receive complimentary creative direction and styling for a personal brand photoshoot, in line with your new visual brand identity.

The Process

STEP 1: Inquire
If you are interested in my branding and/or website services, please fill out the inquiry form. Your answers will give me an idea of your current business status, what you are looking for, and what your timeline is.

STEP 2: Discovery Call and Proposal
After reviewing your inquiry form, I will either send you an email with a link to schedule a discovery call or directly send you a proposal.

STEP 3: Secure Your Spot
After you have approved the proposal, signed the contract, and paid your 50% deposit, your branding project is locked in and will be scheduled.

STEP 4: Start Project and Research
You will receive my online brand questionnaire. I will go through your answers which will be followed by me conducting market and competitor's research.

STEP 5: Creative Direction
Based on our earlier call, your answers in the questionnaire, and my research, I will develop the strategy and creative direction for your brand.

STEP 6: Design
It is now time to bring your brand to life. This is a very exciting part of the process as I start designing all your brand elements.

STEP 7: Refine

You will receive the elements for your brand and I will await your feedback. If required, I will make adjustments. Two alteration rounds are included in the project.

STEP 8: Celebrate
It is time to celebrate! After receiving your approval and final payment, you will receive all your brand assets and brand guide. Your brand is now ready to be seen in the world.

Timeline

From the start date, it takes 3 - 6 weeks to complete.

Investment

€ 4.000

Investment

On request

Interested?

FAQ

You can expect a signature visual brand identity. My design style is classic with a contemporary edge. I embrace quiet sophistication and simplicity, less is more. Please, view my work to see if my design style appeals to you.

I want a re-brand, can you help me?
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Yes! If you and your business have evolved and you feel that your current branding is no longer aligned, and/or you do not attract the right clients, re-branding can be the best decision. It can literally transform your business.

That is not a problem at all. We will collaborate and together we will bring the essence of your vision to life in a visual brand identity. I will ask you specific questions to understand what you want and need and the problem(s) you will solve for which target audience. In addition, I will do market and competitor's research. All this input will help us create an authentic, distinctive, and beautiful visual identity for your brand.

I am not the right person for that. I do not create brands that are very illustrative and ornate. I have a "less is more" approach and create brands and websites that have a high sense of simplicity.

I don't know what I want for my branding, is that a problem?
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That is not a problem at all. We will collaborate and together we will bring the essence of your vision to life in a visual brand identity. I will ask you specific questions to understand what you want and need and the problem(s) you will solve for which target audience. In addition, I will do market and competitor's research. All this input will help us create an authentic, distinctive, and beautiful visual identity for your brand.

I would like a very illustrative brand, can you do that?
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I am not the right person for that. I do not create brands that are very illustrative and ornate. I have a "less is more" approach and create brands and websites that have a high sense of simplicity.

Can you create additional brand assets?
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It depends on what you need. Please, mention what you need in your inquiry and we can discuss this during the call.

Do you offer just a logo option?
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No, I do not. In my opinion, just a logo does not build a firm foundation for a business' long-term success, especially in today's world with a sea of competitors and so many distractions. I believe in building an authentic, signature, and coherent brand experience that connects and creates trust and credibility. A brand that is recognizable and memorable and your ideal clients want to be part of.

Who will design my brand identity?
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I (the founder, Frances Ibink) do all branding projects and I design and develop all websites. You will have direct contact with me about your project from the beginning until the end.

Do you work with international clients?
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Yes! I speak English and Dutch.

Do you offer payment plans?
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Yes. To get started, you will need to pay a 50% deposit. The remaining 50% will need to be paid before sending over all final brand assets.

What happens if I need more than 2 revision rounds?
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That is not a problem. There are 2 alteration rounds included in the branding package. Each additional revision round is 300 Euro per round (VAT not included). However, the 2 revision rounds are often enough.

Do you also offer branding for product-based businesses?
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No, I currently only work with service providers.

Do you also come up with the name for my (personal) brand?
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No, I do not come up with the name for your (personal) brand. You are responsible for selecting the name for your (personal) brand, doing the required research in terms of brand name availability, trademark registration etc.

What is important for selecting my brand name?
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Selecting a name for your (personal) brand is an important decision and can sometimes be challenging. I am not responsible for selecting your brand name but here are some important aspects to consider:
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- Brand identity: choose a name that is in line with the vision for your business and brand. Ensure that the name communicates what you stand for and how you want to position yourself, and that it will appeal to your target audience.

- Competitive analysis: research your competitor's brand names, avoid similarities, and make sure you stand out. A unique name distinguishes a brand, making it easier for customers to identify and remember.

- Memorability: is your brand name memorable? A good name is often easy to remember, spell, and pronounce and more likely to stick in the minds of your ideal clients or referrals.

- Trademark: Make sure your name is not already trademarked or used by another business. Using a name that is already in use can lead to legal issues and a costly rebranding later on.

- Domain availability: is the corresponding website domain available? Consistency between a brand name and website domain enhances brand recognition and trust.

- Social media profiles: make also sure that your (personal) brand name is available on social media channels.

- Cultural sensitivity and negative connotations: certain words or phrases might have negative connotations in different countries, languages, and cultures. Make sure you check this.

- Long-term viability: think long-term. Your (personal) brand name should not only be relevant and appealing now but also in the future. Meaning, if you want to change your business or add new services, your name should not be in conflict.


Should I trademark my brand name or logo?
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That is your decision. I do not come up with your brand name and I also do not offer any trademark registration services. I recommend hiring a trademark attorney. You want to make sure your name is not already trademarked or used by another business. Using a brand name that is already in use can lead to legal issues and a costly rebranding later on. Trademarking prevents others from using a name or logo similar to yours, which could lead to confusion or the dilution of your brand's distinctiveness.

Can I expect any additional cost?
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- Font licensing: licenses for fonts are not included. The pricing varies based on the specific font choice and its intended usage. When I share my font suggestions for your branding, I will share the pricing of these fonts.
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- Extra revision rounds: Two revision rounds are included in the branding project. Each additional revision round is 300 Euro (VAT not included).